CONTENT

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“My crown is called content,
a crown that seldom kings enjoy”

William Shakespare

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

CREATIVITY

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"Creativity is piercing the mundane to find the marvelous"

Bill Moyers

Creativity in advertising and marketing is key in creating memorable , longer lasting experiences and most importantly- a large and loyal fan base. But are creative ads more effective in inspiring people to buy products or services? Numerous laboratory experiments have found that creative messages get more attention and lead to positive attitudes about the products being marketed. Making advertising interesting is the job of creatives.  The power of creativity gets our attention to make products/services interesting and relevant.

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